Independent thinking. Connected creativity.

Creative that converts.

Craig Rafferty. Creative Director & Strategist. An omnichannel shopper marketing studio, based in South Africa.

Craig Rafferty. Creative Director & Strategist. An omnichannel shopper marketing studio, based in South Africa.

Campaignable / Studio film

A different point of view.

VIDEO PLACEHOLDER · YOUR SHOWREEL GOES HERE

01 / About the studio

01 / About the studio

One idea. Every touchpoint. A reason to choose.

I’m Craig Rafferty, the creative mind behind Campaignable. I connect brand thinking with shopper behaviour to create work that earns attention and turns it into action.

From the first impression to the moment of purchase, I bring a connected creative perspective to the shopper journey. Strategy, concept and craft, working together across physical and digital spaces.

The practice / From insight to impact

The practice / From insight to impact

Creative strategy & concept

Shopper & retail experiences

Connected campaign thinking

© 2026 Campaignable · South Africa

© 2026 Campaignable · South Africa